Yes, if Google and SEOmoz shut down tomorrow, then Long Tail Pro would need some significant changes! However, these companies have been around a long time, and I don’t expect them to go anywhere. Combine that with mixing up your anchor text for links ALOT and you should be on the right path. You benefit more by only having your keyword in the URL OR Title and leaving it out of the H1/H2/Alt Image and using related keywords or synonyms. One thing I would keep in mind for beginners is onpage factors are a little tricky now in my opinion and have changed in the past year.
This approach positions you as an expert, authority, and trustworthy source. Remember, the goal is to balance search volume and competition. While these keywords might have lower search volumes, their specificity often leads to higher conversion rates. After you’ve picked your easy-to-rank-for keyword, it’s time to do more research. A well-optimized Google Business Profile (formerly known as Google My Business) and solid Google Review ratings can work wonders for your local search rankings.
Design for the Reader, Not the Algorithm
Aside from that, the strategies outlined SEO Anomaly above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need.
Optimize Website Level Factors
Whether you own a big or small business, local SEO is ideal for local businesses that want to rank for location-specific keywords. To find low-hanging fruit, use a tool like Ahrefs to see which of your pages are ranking well but could be improved. After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description.
Understanding the Basics of Google Forms
You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking. If you want to rank your homepage, read our guide to homepage SEO. If you run a local business and want to rank in local search, read our guide to local SEO. You need your posts and pages to rank higher on Google for the most important keywords in your niche. Try my free AI-Powered Blog Title Generator Tool to get dozens of SEO-friendly headline ideas to make your blog posts stand out today.
- Choose one of the keywords you wrote down earlier and fire up Microsoft Word.
- Click the “SERP Features” filter and select “domain doesn’t rank” to find missed opportunities.
- Now this is most apparent with blog posts, but you can do this for landing pages as well.
- Topic clusters are also beneficial from a user experience perspective.
- For example, the keyword “business ideas” has lots of pages that not only mention the keyword in the title, but also have high domain or page authority.
Basically, it helps to make sure that any information that gets sent between the website and user is secured. Yet, even though Google has been such a powerful force in our lives for the last 10+ years at least, ranking high on Google is still one of the biggest challenges. Secondly, you need to figure out how Google’s algorithm works. Brands and their marketing teams have loads of things they need to count nowadays. They need to count their number of likes, followers, retweets, comments, shares, tags, mentions, etc.
Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. However, these pages also let visitors and search engines know what to expect from the Ahrefs website. They act as content categories, letting the algorithm know what other content to expect. Just like a popular business district, Google offers a massive opportunity for exposure.