Description:
Concept of Business and New Value Creation: Business Planning Process; Start-up Decision – What Motivate people to begin new businesses; Opportunity Search and Identification; Legal Issues at Start-up; & Feasibility Analysis of New Ventures and New Venture Financing. Theories of Growth: An Overview: Concepts and Reasons of Growth; Challenges of Growth; Strategies for Growth (External Growth Strategies Franchising, Buy-In and Buy-Out); Mergers and Acquisition; Sources of Funds: Internal Sources and External Sources; Formal and Informal Sources; Efficiency in the use of Resources. Marketing: Concept of Marketing: Small and Big Business Marketing; Marketing Mix; Modern Marketing Tools. Ethics and Social Responsibility: The Importance of Ethics in Business; Ethical Behaviour and Practices in Nigeria; Community Development Projects/Walfare. New Opportunities for Expansion: E-Commerce; E-Business; E-Trade. Managing Transition: From Start up to Growth: Personal Disciplines; Learning; Decision Making; Control.